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Digital Marketing

in Japanese HEIs

International Symposium 2022

 Friday, October 14, 2022 

Speaker to be announced soon!

Joanna Kumpula

Head of unit International Education and Integration Support,

Tampere University (Finland)

Presenting:  Nurturing and Developing Digital Marketers in Higher Education Institutions

Joachim Ekström

Head of unit, Student recruitment, Division for communication,
Uppsala University (Sweden)

Presenting:  From Facebook to the Metaverse - how and why we should provide social spaces online for prospective students

Hajime Nomura

Managing Director,


Presenting:  Pursuing Reproducibility in Digital Marketing

Heather Young

Vice President, Communication and Public Relations

Okinawa Institute of Science and Technology

Presenting:  What’s Your Plan? How to Painlessly and Effectively Plan Your Next Campaign

Prof. Fumiyuki Takahashi

Professor, Dean of Graduate School of Business,
Japan University of Economics

Presenting:  Exploring the Practice of DM in Graduate School: A Case Study of Japan University of Economics

Yuriko Watanabe

Deputy Manager, Office of Admissions and Career Support, 

International University of Japan

Presenting:  Optimization of Web Marketing: Case of LINE Promotion

Kaori Shiga

Office of Domestic Admissions,

Ritsumeikan Asia Pacific University 

Presenting: Become the University chosen: Differentiation and the Practice of Digital Marketing in APU

Dr. Alessandro Comai

Associate Professor of Marketing,

International University of Japan

Presenting: Enablers and barriers to adopt Digital Marketing in Japanese HEIs

Dr. Hiroyuki Itami  

International University of Japan

Welcome message

Bringing people together and sharing digital marketing practices and common challenges in Higher Education Institutions (HEIs). 

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