Digital Marketing
in Japanese HEIs
International Symposium 2022
Friday, October 14, 2022
Speaker to be announced soon!
Joanna Kumpula
Head of unit International Education and Integration Support,
Presenting: Nurturing and Developing Digital Marketers in Higher Education Institutions
Joachim Ekström
Head of unit, Student recruitment, Division for communication,
Uppsala University (Sweden)
Presenting: From Facebook to the Metaverse - how and why we should provide social spaces online for prospective students
Hajime Nomura
Managing Director,
Presenting: Pursuing Reproducibility in Digital Marketing
Heather Young
Vice President, Communication and Public Relations
Okinawa Institute of Science and Technology
Presenting: What’s Your Plan? How to Painlessly and Effectively Plan Your Next Campaign
Prof. Fumiyuki Takahashi
Professor, Dean of Graduate School of Business,
Japan University of Economics
Presenting: Exploring the Practice of DM in Graduate School: A Case Study of Japan University of Economics
Yuriko Watanabe
Deputy Manager, Office of Admissions and Career Support,
International University of Japan
Presenting: Optimization of Web Marketing: Case of LINE Promotion
Kaori Shiga
Office of Domestic Admissions,
Ritsumeikan Asia Pacific University
Presenting: Become the University chosen: Differentiation and the Practice of Digital Marketing in APU
Dr. Alessandro Comai
Associate Professor of Marketing,
International University of Japan
Presenting: Enablers and barriers to adopt Digital Marketing in Japanese HEIs
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Bringing people together and sharing digital marketing practices and common challenges in Higher Education Institutions (HEIs).