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Bringing people together and sharing digital marketing practices and common challenges in Higher Education Institutions (HEIs). 

The Research Institute of the International University of Japan (IUJ) is pleased to announce that we will be hosting the “Digital Marketing in Japanese HEIs International Symposium 2022” to bring experts and DM practitioners together.

Purpose: Sharing and enhancing knowledge about digital marketing (DM) among JHEIs.

 Why joining the Symposium?

  1. Understanding how other HEIs are managing DM&SM (social media) to attract new students as well as to engage with current one and build their brand.

  2. Tips and techniques that are required to develop  a world-class digital marketing activity.

  3. Connect with colleagues to foster a community of DMs in HEIs.

A warm welcome to the 1st. Digital Marketing in JHEIs International Symposium to IUJ by Prof. Comai, the conference organizer.

Digital Marketing

in Japanese HEIs

International Symposium 2022

 Friday, October 14, 2022 

​​​​​​​​​​​​​​​​​Evening session (F2F)**

16:30 - 17:30 Entertainment activity (Visiting Hakkaisan Brewery at Uonuma-no-sato)

18:00-20:00 Dinner Party (optional and limited to max 15 people)


The conference participation is free of charge.
IUJ campus (MLIC Hall and room 203 for workshop) ▪ Virtual (Video conference)

(*) Please note that the program is subject to change. English subtitles are provided for Japanese presentations.
(**) The morning session is open to everyone.  However, workshop and evening sessions are reserved to Higher Education Administrative. Participants are responsible for arranging and paying their own travel, meal and accommodation cost.

5 min. 

Welcome and Opening Message

by President Itami (International University of Japan)

20 min. 

Enablers and barriers to adopt Digital Marketing in Japanese HEIs 

by ​​​​​​​​​​​​​​​​​​​​​​​​Prof. Comai (International University of Japan)

20 min. 

Become the University chosen: Differentiation and the Practice of Digital Marketing in APU ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

by​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Kaori Shiga ​​​(Ritsumeikan Asia Pacific University )

20 min. 

Optimization of Web Marketing: Case of LINE Promotion

by Yuriko Watanabe (International University of Japan)

10:45-11:00 Break

20 min. 

Exploring the Practice of DM in Graduate School: A Case Study of Japan University of Economics

by Prof. Takahashi (Japan University of Economics)

20 min. 

What’s Your Plan? How to Painlessly and Effectively Plan Your Next Campaign

by Heather Young (Okinawa Institute of Science and Technology)

20 min. 

Pursuing Reproducibility in Digital Marketing

by Hajime Nomura (DAS/OpenClassrooms)

5 min. 

Friday, October 14, 2022​

Morning session (Online and F2F)*

9:40-12:00 Digital Marketing (DM) Symposium

90 min. 

Challenges and solutions in HEIs 

10 min. 

From Facebook to the Metaverse - how and why we should provide social spaces online for prospective students

by Joachim Ekström (Uppsala University - Sweden)

10 min. 

Nurturing and Developing Digital Marketers in Higher Education Institutions

by Joanna Kumpula (Tampere University - Finland)

40 min. 

Competency Map and Digital Marketing Maturity 

40 min. 

Future research (Building a DM Best Practice community) 

Afternoon session (Online and F2F)**

13:00-16:00 Digital Marketing Workshop

12:05-13:00 Lunch

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