Bringing people together and sharing digital marketing practices and common challenges in Higher Education Institutions (HEIs).
The Research Institute of the International University of Japan (IUJ) is pleased to announce that we will be hosting the “Digital Marketing in Japanese HEIs International Symposium 2022” to bring experts and DM practitioners together.
Purpose: Sharing and enhancing knowledge about digital marketing (DM) among JHEIs.
Why joining the Symposium?
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Understanding how other HEIs are managing DM&SM (social media) to attract new students as well as to engage with current one and build their brand.
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Tips and techniques that are required to develop a world-class digital marketing activity.
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Connect with colleagues to foster a community of DMs in HEIs.
A warm welcome to the 1st. Digital Marketing in JHEIs International Symposium to IUJ by Prof. Comai, the conference organizer.
Digital Marketing
in Japanese HEIs
International Symposium 2022
Friday, October 14, 2022
Evening session (F2F)**
16:30 - 17:30 Entertainment activity (Visiting Hakkaisan Brewery at Uonuma-no-sato)
18:00-20:00 Dinner Party (optional and limited to max 15 people)
The conference participation is free of charge.
Venue ▪ IUJ campus (MLIC Hall and room 203 for workshop) ▪ Virtual (Video conference)
(*) Please note that the program is subject to change. English subtitles are provided for Japanese presentations.
(**) The morning session is open to everyone. However, workshop and evening sessions are reserved to Higher Education Administrative. Participants are responsible for arranging and paying their own travel, meal and accommodation cost.
20 min.
Enablers and barriers to adopt Digital Marketing in Japanese HEIs
by Prof. Comai (International University of Japan)
20 min.
Become the University chosen: Differentiation and the Practice of Digital Marketing in APU
by Kaori Shiga (Ritsumeikan Asia Pacific University )
20 min.
Optimization of Web Marketing: Case of LINE Promotion
by Yuriko Watanabe (International University of Japan)
10:45-11:00 Break
20 min.
Exploring the Practice of DM in Graduate School: A Case Study of Japan University of Economics
by Prof. Takahashi (Japan University of Economics)
20 min.
What’s Your Plan? How to Painlessly and Effectively Plan Your Next Campaign
by Heather Young (Okinawa Institute of Science and Technology)
Friday, October 14, 2022
Morning session (Online and F2F)*
9:40-12:00 Digital Marketing (DM) Symposium
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90 min.
Challenges and solutions in HEIs
10 min.
From Facebook to the Metaverse - how and why we should provide social spaces online for prospective students
by Joachim Ekström (Uppsala University - Sweden)
10 min.
Nurturing and Developing Digital Marketers in Higher Education Institutions
by Joanna Kumpula (Tampere University - Finland)
40 min.
Competency Map and Digital Marketing Maturity
40 min.
Future research (Building a DM Best Practice community)
Afternoon session (Online and F2F)**
13:00-16:00 Digital Marketing Workshop
12:05-13:00 Lunch